Players would still be able to play Diablo Immortal in China after January because that game is subject to a separate long-term deal.Ĭollaboration with China’s big two game publishers, NetEase and Tencent Holdings Ltd (騰訊), has been the most reliable way for foreign companies to enter and stay in the Chinese market. Playing game tapping one of Blizzard’s prized assets. Still, NetEase was this summer able to successfully release Diablo Immortal, a mobile role.
Blizzard has several competitive gaming organizations, such as the Overwatch League, that include Chinese teams.Ĭhina’s Internet sector has been radically reconfigured in recent years by a broad government crackdown that put stricter limits on gaming time for youths and halted licensing of new games for months. It accounted for more than US$400 million in e-sports revenue last year and more than 400 million fans. Originally signed in 2008 and last renewed in 2019, the distribution accord has been fruitful for both companies, feeding NetEase with globally recognized hits and giving Activision a gateway into the world’s biggest PC and mobile gaming arena.Ĭhina contributed at least 3 percent of Activision’s net revenue last year and is a significant driver of future growth. NetEase stock fell as much as 15 percent in Hong Kong after the announcement, its biggest intraday fall in more than a year, amid a wider sell-off among Chinese tech firms.
“However, there were material differences on key terms and we could not reach an agreement.”
“We have put in a great deal of effort and tried with our utmost sincerity to negotiate with Activision Blizzard so that we could continue our collaboration and serve the many dedicated players in China,” NetEase founder and CEO William Ding (丁磊) said in the statement. The affected games represented a low-single-digit percentage of NetEase’s total revenue and profit, the Hangzhou firm said in a separate statement.
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